James Lewis is the Founder and Chief Executive of Action For Elders, with over 25 years experience in the non profit sector at a senior level. Initially from a corporate background: following the death of his young son from cancer he changed his career path to begin a history of founding national and international organisations; with a focus on innovative solutions to health and social care challenges.
He holds positions on several boards and was a leading consultant for the Walt Disney Company in Community Affairs; assisting in the establishment of their Programme for terminally ill children and their families at Disneyland Paris. A past Chair of Age Concern in Sutton and trustee of the Elderly Accommodation Counsel, he is now assisting a small charity to develop whilst also serving as a Non Executive Director for a much larger social enterprise.
His achievements include founding a Lloyds Syndicate specialising in travel insurance for those who are terminally ill and becoming the national winner of the CBI sponsored Leading The Way Award in 2002. He has been the subject of an ITV television documentary called Smoothing the Stone and has extensive media experience; largely as a result of his music programme which is syndicated internationally. James lives close to the beaches of Swansea with his family where he is desperately attempting to complete his first book, tentatively called ‘For the earth is hollow but I have touched the sky’…………and yes, he is also a Trekkie!
James also boasts a limited number of anecdotes, including an hilarious story about Michael Bublé's first gig at Ronnie Scott's in London that begins "Tell Michael Bublé I'm here..."
Anne is a specialist in policy and business development and has extensive experience of innovation in the not-for-profit sector.
At Action for Elders, she leads on new project development benefiting older people in communities and care homes. Anne was formerly Director of Business & Innovation at the Good Things Foundation, a charity which has helped millions of people to improve their lives through digital technology. She has advised charities in both the criminal justice and mental health sectors.
Anne is a founder member of the Helena Kennedy Foundation, an educational charity which supports disadvantaged students to progress to higher education, and a Trustee of the Lorna Young Foundation, which supports ethical entrepreneurship.
A former semi-professional musician, Anne lives in Cambridge with her family. In a former life, she played the violin and spent her youth busking on the streets of Cambridge as part of what may loosely be termed a 'folk and rock duo', with varying success. On one memorable occasion, after performing what Anne thought was a particularly moving rendition of the Led Zeppelin classic 'Stairway to Heaven', a group of market traders clubbed together to pay them a large sum if they agreed to move on and never return to the area.
Our Communications Director has worked for 25 years as a writer, journalist and PR executive. His wide-ranging experience includes stints for Walt Disney, Buena Vista Film and production duties on independent British films. While working for Walt Disney and Buena Vista he travelled to more than 40 countries: from Paris and Luxembourg to Singapore and the Lebanon.
He has written for a variety of publications and has interviewed numerous stars from the world of music, film and art. His extra curricular activity includes club DJ and appearances on LBC Radio. He currently writes for the Sunday Times and has broadened his interviews to include: scientists, politicians and the occasional celebrity chef.
John lives in London with his family: has two children whose varied interests include Dr Who, acting, Karate and Lego.
One of John's ambitions this year is to bring his many guitars down from the loft, as he has become extremely jealous of his children's increasing musical proficiency on their chosen instrument: the violin.
Lorraine Morgan is a registered nurse and social gerontologist. Her educational, academic, management and practice work over the past 30 years has been around ageing and working with the older person in the NHS, private sector and voluntary housing sector. She is a lay appointed member of the Ministerial Advisory Group on Ageing at Welsh Government and has the lead for Health and Education.
She is also a Board Member of two voluntary sector housing organisations, recent Chair of My Home Life Cymru, and Chair of the Wales special interest group on ageing, nursing and the older person. Her post graduate research was around choice, participation and monitoring of quality provision for older people living in supported accommodation.
Her most recent employment for which she retired in July 2013 was as the academic manager with the lead for Health at the Open University in Wales. This is where she was awarded a Fellow of the UK Higher Education Academy. Her work is underpinned by an active membership of the British Society of Gerontology and she has presented several conference papers over the past few years. She is now an independent consultant on ageing, a visiting professor of gerontological care practice and working with universities in Europe as well as organisations in the UK.
Rhondda-born Wynford trained as a journalist and worked on several newspapers before switching career and moving into public relations. He has worked for several large companies and for some years led a large communications team in a multi-utility company.
His wide-ranging experience covers working in the city of London and managing very large sponsorships. In 2001 he co-founded Warwick Emanuel PR Ltd, which focused on utilities, inward investment and crisis management. A Welsh-speaker, he is now semi-retired and lives in Cardiff.
Wynford is a keen writer and has just published a 'rip-roaring' adventure story entitled 1692: Pirate Dawn.
Wynford may not be a pirate in real life, but he is a keen diver, having explored the crystal clear waters of the Caribbean and the coast around Sardinia.
Eddie began his career as a social worker, later becoming Director of Care and Support within Adult Social Care at Sheffield City Council. He has worked in Lancashire and Cumbria in a range of managerial roles and during the flu pandemic was seconded to the Department of Health in London.
For nearly all his career, developing personalised services for older people has been central to his life and work. He has worked alongside a number of voluntary or private sector organisations seeking to plan, run and improve services in partnership with older citizens. Eddie has led on establishing amongst many others: the 50-plus congress and the expert elders network in Sheffield, along with a range of modern housing with care support services.
As Director of Care, he saw at first hand the benefits of the work of Action For Elders to older people in the projects run both within the council's own directly managed resource centres and independent sector care homes. Eddie is keen to use his passion, knowledge and experience to assist Action for Elders grow and provide opportunities for older adults to sustain or improve their health and wellbeing.
Since his retirement in 2013, Eddie has become a keen photographer. He is also kept very busy with four grandchildren. He drives the lunch club minibus, helps out with a soup run for the homeless and is treasurer at his local church. In between, he and wife Sue like to escape in their touring caravan for some peace and quiet!
Paul is a Business Consultant within the NHS and has extensive experience of working in the Health and Social Care environment at both operational and strategic levels. He has worked at Senior level positions within the NHS and has expertise in Programme & Project management and innovative business solutions with procurement, service re-design strategic planning, delivery and governance. Paul has also had responsibility for the successful procuring several large scale programmes ranging from clinical services to non-clinical services. Having the advantage of both aspects of commissioning and direct service delivery this has provided unparallel expertise within these areas to ensure that the services preserve quality while delivering the agreed outcomes.
Paul Provides consultancy to the Health Service on service developments with expertise in Service and strategic Management. He has written and published several articles on service re-design and operational issues and speaks at national conferences as a subject matter expert on health care development. He is closely involved in our project implementation and evidence base.
Denise has been a Business Adviser/Mentor working on Welsh Government contacts supporting the private and third sector for many years, assisting start-up and growth ventures throughout South Wales. She runs her own business management consultancy providing tailored business/grant funding support and development advice to clients.
Denise is a winner of two prestigious national awards – BFIIN Silver Award for ‘Support to Product Development’ and IBA Rural Adviser of the Year Award for advice given to rural businesses.
Denise lives on the beautiful Carmarthenshire coast and for relaxation she recommends the outdoor approach. Denise maintains there's nothing better than walking on the beach with her family and dog.
Maggie’s began her career in local radio, moving on to become a reporter on the South Wales Evening Post. She has 30 years experience in public relations, with senior roles in business-to-business, utilities, rail transport and science education.
Maggie is married to Mike and they live in Mumbles, Swansea with their west highland white terrier, Bobby. She has two adult children and is very much a 'hands-on' grandmother to her four grandsons.
Now semi-retired, Maggie is an active member of Rotary, holding both marketing and public image roles in the South Wales District. She is also a very keen blogger on positive ageing.
Maggie has limited spare time, but still manages to fit in various hobbies and activities. She enjoys reading, cooking, keeping fit and crochet.
Vicki Evans has recently joined us as Finance Director following vast experience in corporate banking and lately running her own successful bookkeeping business.
Jeff Parker has taken on a new role with Action For Elders as Director of Technology and Engagement. Jeff is responsible for IT related matters and ensures the smooth running of all our Social Media platforms.
Our 'go to' IT guy has just become Deputy Mayor of Lark Harbour a really delightful town in Newfoundland with a historic link to Captain Cook. This is a remarkable achievement as an 'outsider', we just hope that he hasn't seen the film The Wicker Man in a while!