What the report says
According to the report, the first type – institutionalised ageism– results in ageism being embedded in laws, rules, social norms, policies and practice. This is something we see within health services, with older people less likely to be offered certain treatment options regardless of the potential outcome, for example, and within employment practices, meaning older workers find themselves less likely to be employed or offered training opportunities.
The report also highlights interpersonal ageism, which occurs in the interactions between individuals. This can include patronising or infantilising older people, or making pejorative assumptions or comments about someone based upon their age.
The third type of ageism identified in the report is self-directed ageism, which occurs when a person internalises ageism and modifies their own thinking or behaviour due to repeated exposure to ageist attitudes and messages. Self-directed ageism can also lead people to believe they are ‘too old’ to progress in work or learn new skills, which may limit their ambitions and the opportunities they might pursue.