The Practical Side of the Campaign
The practical side of our campaign is our Balanced Lives programmes and Social Hubs which bring people together to encourage social connection. These help build physical and mental strength, by encouraging exercise and wellbeing. Our Think Differently About Ageing campaign is all about normalising good quality of life during the ageing process.
Mariann Aalda, star of TV, stage and film, told us via video message how to live later life to the full by Ageing Shamelessly: “We are older now, but we we are still pretty rowdy, rallying against ageism and for the positive ageing movement; because as Dylan Thomas might say, ‘we are not going quietly into the good night’.”
Dr Becca Levy, Yale Professor and pioneer in ageing research also contributed to the event. In her influential book, Breaking The Age Code, she points out that negative age beliefs can act as a barrier to good mental health, but she has a positive outlook:
“Structural ageism in the field of mental health care, like our own individual negative age beliefs, is reversible.”