Privacy Policy

Privacy and Your Personal Data

1. Introduction

   Action For Elders take your privacy very seriously and we will only use personal information to administer your details and to provide the services that you have requested from us.

   “We” includes the charity (Action For Elders), its charitable and trading subsidiaries and the Community Interest Company, Action For Elders CIC.

2. Information from visitors

   We may process data about your use of our website and services. This will include the visitors IP address, browser type, geographical location and length of visit. The legitimate legal basis for this processing of information is purely to enable us to monitor and improve our website and services.

3. How your Information is used

   From time to time we would like to contact you via email with details of other services that we offer such as new programmes in your area, information on health and well being, newsletters, events and fundraising.

   We would also like to share certain parts of your information with our professional referrers such as health and local authorities, GPs, Physiotherapists, Social Workers and other referring partners to assist and improve your health and wellbeing. We will never sell your data and we promise to keep your details safe and secure.

4. Keeping In Touch

   We’d like to keep in touch with you about the vital work we do for older people, our fundraising appeals and opportunities to support, as well as the products and services you can purchase.

5. Your Rights

   You have the right to change your mind at any time by sending us an e-mail at: info@actionforelders.org.uk  Just put ‘Remove from Data Records’ in the subject line.

6. Cookies

   Similar to other websites, our Website uses a technology called “cookies” to collect and store information about how our Website is used. Cookies are small text documents or files; which enable websites to be accessed more efficiently, thus enhancing the user experience.

   Cookies can be used to remember visitor preferences when using this website and use an anonymous unique identifier. Cookies do not allow us to gather any personal Information about you.

   Where registration is required, such as a sign up to a newsletter, the visitor’s email and a username will be stored on the server.

6.1 Google Analytics

Google Analytics is a web analytics tool that helps us to understand how visitors engage with the website. It enables us to view reports about how many visitors view or interact with the website so that we can improve our service. Google Analytics uses cookies to track visitor interactions. We can use this information to compile reports, improve our services and target our marketing. The information Google Analytics gathers is anonymous and does not identify individual visitors.

6.2 Facebook

Certain pages on the website may be integrated with Facebook for sharing content and displaying content such as news items from Facebook. These links may cause cookies to be set on your computer. For details on Facebooks legal obligations and privacy policy visit: https://www.facebook.com/legal/FB_Work_Privacy

6.3 Twitter

Some pages on the website may be integrated with Twitter for sharing information purposes or liking content and displaying content from Twitter. These links could cause cookies to be set on your computer. For details on Twitter’s privacy policy visit: https://twitter.com/privacy.

6.4 YouTube

From time to time we may embed videos via YouTube relating to the Balanced Lives Programme. This may set cookies on your computer, such as those used to measure the frequency with which a video has been watched or shared. For more information on YouTube’s privacy policy and embedding videos information page visit: https://www.youtube.com/static?template=privacy_guidelines\\